FOR IMMEDIATE RELEASE

YOHEI MURAI wins Bronze at the prestigious A' Baby, Kids and Children's Products Design Award with Shellmine Kids Tableware Set.

YOHEI MURAI's groundbreaking Baby Products sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Baby, Kids' and Children's Products Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Shellmine Kids Tableware Set” by YOHEI MURAI has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2025, in the highly competitive baby, kids' and children's products design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Shellmine Kids Tableware Set but also emphasizes the influential role of Doshisha Women's College of Liberal Arts in elevating standards within the baby products domain.

The visionary behind “Shellmine Kids Tableware Set” YOHEI MURAI, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Shellmine Kids Tableware Set” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning baby products.

About Shellmine Kids Tableware Set

Tableware set for infants and toddlers made from eggshell resin. Biomass resin is an ideal material with low environmental impact, but its use has not been widespread due to the high cost of raw materials. Especially in the resin tableware market, there is a strong tendency to choose inexpensive conventional resin products, and it is extremely difficult to win the price competition. Therefore, this product visualized the material using a chick as a motif. This allows people to understand the value of the material and choose it, and it also communicates environmental problems to children.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Baby, Kids and Children's Products Design Award honors outstanding design of strollers, car seats, baby monitors, high chairs, baby bottles, pacifiers, diapers, baby clothes and more.

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