PRESS RELEASE

FOR IMMEDIATE RELEASE

/INNOVATION/newswire -- COMO, CO, ITALY -- SATURDAY, 19 JULY 2025, 22:28 UTC+1

HIGH RESOLUTION IMAGE AVAILABLE

YOHEI MURAI's Shellmine Kids Tableware Wins Bronze at 2025 A' Design Awards for Sustainable Innovation

JAPAN -- /INNOVATION/newswire -- Oct 06, 2024

Kyoto-based designer YOHEI MURAI has been honored with the Bronze A' Design Award 2025 for Shellmine Kids, an eco-friendly tableware set for children crafted from eggshell-based biomass resin, developed in collaboration with Fukui Craft to address environmental challenges in plastic tableware and promote sustainability through design.

FOR IMMEDIATE RELEASE

Shellmine Kids: Award-Winning Eco-Friendly Tableware Set for Children Made from Eggshell Biomass Resin

Shellmine Kids, designed by YOHEI MURAI and produced in partnership with Fukui Craft, reimagines children's tableware by utilizing an innovative eggshell-based biomass resin. This pioneering material, which comprises 57% eggshells, significantly reduces environmental impact-cutting CO2 emissions by 37% and petroleum-derived components by 44% compared to conventional plastic tableware. The project began in August 2022 and culminated in July 2023, with the collection showcased at the GOOD DESIGN EXHIBITION 2023.

Unlike typical biomass resin products that resemble standard plastics, Shellmine Kids features a chick motif and visible eggshell coloring, making the eco-friendly material instantly recognizable. This design choice not only raises awareness about sustainable materials at the point of sale but also encourages consumers to consider the environmental impact of their purchases. The set includes thoughtfully designed plates, bowls, and cups, each engineered for stability and ease of use by infants and toddlers, with features such as a thicker base for balance and textured surfaces for a secure grip.

Shellmine Kids is the result of extensive research, including surveys of over 120 parents, which informed the ergonomic and practical aspects of the set. The tableware is dishwasher-safe and easy to clean, addressing common parental concerns. By making the material's origin visible and integrating educational motifs, the design fosters environmental awareness in both children and adults. Furthermore, the modular design allows the tableware to be used beyond childhood, extending its lifecycle and reinforcing the message of sustainability. This innovative approach has earned Shellmine Kids the prestigious Bronze A' Design Award, recognizing its creative excellence and positive contribution to quality of life.

-END-

YOHEI MURAI PRHow English/ENG Professional  Baby Products
Last Updated: 2025-07-16 15:32:52

Shellmine Kids: Award-Winning Eco-Friendly Tableware Set for Children Made from Eggshell Biomass Resin
Image related to " YOHEI MURAI's Shellmine Kids Tableware Wins Bronze at 2025 A' Design Awards for Sustainable Innovation ". This visual representation highlights aspects of the press release, including its context and significance in Japan.
Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
SHARE THIS NEWS RELEASE

Explore More from this Source

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your news easier to get published and featured.

Create Your Newsroom