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Gaenyeomsuda: Redefining Math Education for Students

Mirae-N Design Team proudly presents Gaenyeomsuda, a groundbreaking textbook designed to revolutionize math education for students. Inspired by the unique communication style of teens, Gaenyeomsuda aims to make math learning more accessible and enjoyable for young learners. The brand name, an abbreviation of "concept is everything in math," encapsulates the brand's identity and emphasizes the importance of concepts in math education. The logo incorporates elements of teen culture, such as abbreviation and customization, to intuitively express the brand's concept: that even challenging math concepts can be studied with joy, just like having a casual chat with a friend.

GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.

The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing. Happy memories will make it easier to start studying.

Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create a friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.

The project was from August 2022 to November 2022 and it went on sale from December 2022. Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math.

Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem.

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