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/INNOVATION/newswire -- COMO, CO, ITALY -- FRIDAY, 25 JULY 2025, 21:57 UTC+1

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Introducing Alskar: A Contemporary Typeface Inspired by the Brutalist Movement

ITALY -- /INNOVATION/newswire -- Nov 16, 2021

Paul Robb Unveils Alskar Typeface, Winner of Silver A' Design Award 2022

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Alskar Typeface: A Modern Interpretation of Brutalist Aesthetics

Renowned Creative Director and Type Designer, Paul Robb, unveils Alskar, a contemporary wide sans serif typeface drawing inspiration from the Brutalist movement. Developed from September 2021 and released in January 2022, Alskar represents a versatile font designed to provide visual consistencies to brands, from high fashion to artistic communications.

Printed on newspaper stock in CMYK, the type specimen presents the typeface with a modern feel and experience. The project was designed in A2 spreads, folded to A4, and sent to existing and potential design customers, showcasing its elegant, authentic contrasts and strong geometric aesthetics.

Alskar Typeface, designed by Paul Robb and Moira Bartoloni, was awarded the Silver A' Design Award in 2022. This prestigious accolade recognizes the exceptional expertise and innovation demonstrated by the typeface, admired for its strong technical characteristics and splendid artistic skill.

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Paul Robb PRHow English/ENG Professional
Last Updated: 2025-07-13 20:11:00
Alskar Typeface: A Modern Interpretation of Brutalist Aesthetics
Image related to "Introducing Alskar: A Contemporary Typeface Inspired by the Brutalist Movement". This visual representation highlights aspects of the press release, including its context and significance in Italy.
Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
Related Websites:
https://competition.adesignaward.com/gooddesign.php?ID=137088 https://designer.org/!175604 https://designnewsroom.com/!137088 https://innovationnewswire.com/n/175604
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