FOR IMMEDIATE RELEASE

Home and Fashion Instyle: A Showcase of Creativity, Culture, and Global Trends in Lifestyle and Fashion

The Home and Fashion Instyle exhibitions, organized by the Hong Kong Trade Development Council (HKTDC), transformed the Hong Kong Convention and Exhibition Centre into a vibrant showcase of lifestyle and fashion innovation from April 20 to 23, 2024. Drawing more than 24,000 buyers from 100 countries and regions, the four-day event highlighted Hong Kong's pivotal role as a creative and commercial hub in Asia. The exhibitions stood out for their immersive design, which seamlessly blended cultural themes, cutting-edge materials, and interactive experiences, earning them the prestigious Silver A' Design Award in the Event and Happening Design category for 2025.

Home Instyle featured a Cultural and Creative Corner with three distinct zones-Craftsman Mixology, Surrealism, and Sustenance-each offering a unique sensory experience. Natural woods, recycled materials, and vibrant LED installations were used to create visually arresting spaces that celebrated craftsmanship, imagination, and sustainability. The design team's thoughtful approach included a greenhouse-inspired Hall of Elegance, a multifunctional stage for workshops and forums, and a wellness garden that encouraged community engagement and social interaction among attendees.

Fashion Instyle complemented this atmosphere with a cozy, tactile environment that emphasized the artistry of textiles and fashion design. The entrance, adorned with soft materials and optical illusions, guided visitors toward the Mini Parade stage-a central hub for fashion shows, networking, and industry forums. The 800-square-meter stage, equipped with a large LED screen and professional runway lighting, provided a dynamic platform for international designers to showcase their collections. The cohesive design, realized through close collaboration between creative and sales teams, ensured a memorable and inspiring experience for both exhibitors and buyers, further cementing Hong Kong's reputation as a leader in lifestyle and fashion innovation.

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