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Four Seasons Themed Design Transforms 750,000 Sqft at Hong Kong International Jewellery Show 2024

The Hong Kong International Jewellery Show 2024, organized by the Hong Kong Trade Development Council (HKTDC), returned to the Hong Kong Convention and Exhibition Centre for its milestone 40th edition. This year's event, held from February 29 to March 4, welcomed global exhibitors, buyers, and industry leaders to a visually stunning showcase inspired by the four seasons. Themed zones-Spring, Summer, Fall, and Winter-were meticulously designed to reflect the cycle of life and creativity, with each hall offering a unique atmosphere and mood to highlight the brilliance of the jewellery on display.

Spanning 750,000 square feet across five major halls, the exhibition featured 18 distinct zones, including the renowned Hall of Extraordinary and Hall of Fame. The design team employed a lightweight aluminium framing system and semi-transparent frosted panels, enabling a rapid three-day installation and seamless transformation of the venue. Each seasonal zone was enhanced with AI-generated visuals, such as a floral diamond scepter for Spring and a lively gem ladybird for Summer, blending nature with technology to elevate the visitor experience and spotlight the craftsmanship of participating brands.

Despite the logistical challenges of creating an immersive environment within a tight schedule, the team's cohesive approach ensured every detail-from thematic lighting to curated layouts-was executed with precision. The result was an unforgettable journey for attendees, guiding them through breathtaking collections and fostering meaningful connections within the global jewellery industry. The event not only celebrated the legacy of the show but also reinforced Hong Kong's role as a pivotal hub for jewellery trade and innovation.

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