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/INNOVATION/newswire -- COMO, CO, ITALY -- SUNDAY, 20 JULY 2025, 17:15 UTC+1

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Forma Chair by Jae Choi Wins Iron A' Design Award for Innovative Fusion of Tradition and Modernity

UNITED STATES OF AMERICA -- /INNOVATION/newswire -- Oct 22, 2024

Brooklyn-based designer Jae Choi has been honored with the Iron A' Furniture Design Award 2025 for Forma, a sculptural chair inspired by the evolution of saddlery and crafted using traditional wet molding techniques, redefining leather's role in contemporary furniture design.

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Forma: A Contemporary Chair Celebrating Heritage Craftsmanship and Material Innovation

Forma, designed by Jae Choi and completed in Providence, Rhode Island in May 2023, stands as a testament to the enduring relevance of traditional craftsmanship in modern design. Drawing inspiration from the evolution of saddlery, Choi reimagined the ancient technique of wet molding-historically used in equestrian gear-to create a chair that seamlessly blends structure and fluidity. The result is a piece that not only serves as functional seating but also as a sculptural statement, embodying both comfort and refined artistry.

What sets Forma apart is its innovative use of vegetable-tanned leather, meticulously shaped through wet molding to achieve intricate forms that transition effortlessly between softness and rigidity. This method, combined with a foundation of MDF and steel, enhances the chair's durability and sculptural precision. Choi's approach pushes the boundaries of leather manipulation, highlighting the material's potential for both structural integrity and expressive design, while honoring the heritage of leatherworking.

The project's development involved extensive hands-on experimentation, exploring the flexibility and limitations of leather through material-driven research. By challenging conventional applications and integrating adaptive design solutions, Forma bridges the gap between traditional craftsmanship and contemporary fabrication. The chair's unique silhouette, reminiscent of a horse's saddle, offers both ergonomic support and visual intrigue, making it a versatile addition to modern interiors. Recognized with the Iron A' Furniture Design Award, Forma exemplifies how thoughtful innovation can revitalize age-old techniques for today's design landscape.

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Jae Choi PRHow English/ENG Young  Furniture
Last Updated: 2025-07-15 18:26:12
Forma: A Contemporary Chair Celebrating Heritage Craftsmanship and Material Innovation
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Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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