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Jae Choi wins Iron at the prestigious A' Furniture Design Award with Forma Chair.

Jae Choi's groundbreaking Furniture sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Furniture Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Forma Chair” by Jae Choi has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2025, in the highly competitive furniture design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Forma Chair but also emphasizes the influential role of Jae Choi in elevating standards within the furniture domain.

The visionary behind “Forma Chair” Jae Choi, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Forma Chair” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning furniture.

About Forma Chair

Forma reinterprets the timeless silhouette of a horse's saddle through the technique of wet molding, shaping leather into intricate, structured forms. This process enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Furniture Design Award honors outstanding design of chairs, tables, sofas, beds, cabinets, shelves, desks, wardrobes and more.

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