FOR IMMEDIATE RELEASE

Hong Kong Trade Development Council wins Silver at the prestigious A' Event and Happening Design Award with The Multiverse Introductory Passageway.

Hong Kong Trade Development Council's groundbreaking Event sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Event and Happening Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “The Multiverse Introductory Passageway” by Hong Kong Trade Development Council has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2021, in the highly competitive event and happening design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the The Multiverse Introductory Passageway but also emphasizes the influential role of Hong Kong Trade Development Council in elevating standards within the event domain.

The visionary behind “The Multiverse Introductory Passageway” Hong Kong Trade Development Council, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “The Multiverse Introductory Passageway” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning event.

About The Multiverse Introductory Passageway

The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Event and Happening Design Award honors outstanding design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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