/INNOVATION/newswire -- COMO, CO, ITALY -- TUESDAY, 29 JULY 2025, 01:15 UTC+1
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UNITED STATES OF AMERICA -- /INNOVATION/newswire -- Aug 06, 2024
Brooklyn-based designer Huiying (Stephanie) Fu has been honored with the Bronze A' Design Award 2025 for B Is For Ball, a multifunctional baby toy that reimagines childhood play through minimalist design, safety, and developmental versatility, inspired by an 18-month experiment in minimal living and play.
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B Is For Ball, designed by Huiying (Stephanie) Fu, has received the prestigious Bronze A' Design Award in the Toys, Games and Hobby Products category for 2025. Developed in Brooklyn and launched in 2023, this innovative baby toy was inspired by an 18-month experiment in minimal living, which revealed that fewer, thoughtfully designed toys foster deeper creativity and engagement in children. The award recognizes B Is For Ball's unique approach to supporting child-led development while addressing common parental concerns about clutter, overstimulation, and hygiene.
Crafted from 100% food-grade silicone, B Is For Ball features a patented two-part structure: a hollow, mushroom-shaped body and a detachable, weighted lid. This versatile design allows the toy to evolve with children, serving as a teether, roly-poly, stacker, bath toy, and even a sensory exploration device. Its intuitive form supports motor skills, STEM learning, and imaginative play from infancy through early childhood. The toy's structure ensures complete drainage, preventing mold and making it easy to clean-solving a frequent issue with traditional water toys.
The design process involved extensive research and observation, focusing on how simplicity in toys enhances focus, independent play, and problem-solving skills. B Is For Ball's adaptability and durability make it a timeless addition to any family, blending seamlessly into both children's and adult spaces. The Bronze A' Design Award celebrates the toy's technical ingenuity, creative excellence, and its positive impact on quality of life for families, affirming its place as a standout product in the global toy industry.
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