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Kunming Wangfujing Shopping Mall: A Fusion of Bai Tie-Dye Tradition and Contemporary Retail Design

The newly renovated Kunming Wangfujing Department Store, led by Yeenian Yao and the YEENIAN DESIGN team, stands as a testament to the harmonious integration of China's intangible cultural heritage with modern commercial functionality. Completed in December 2023 after a ten-month transformation, the 1900m² core area of the mall now features design elements inspired by the Bai nationality's renowned tie-dye craftsmanship. This approach not only revitalizes the shopping environment but also offers visitors a culturally enriched experience, where the blue-and-white interplay of tie-dye evokes a dialogue between history and modernity.

The renovation project distinguishes itself through its commitment to authenticity and sustainability. By selecting high-quality, eco-friendly cotton and linen, and utilizing traditional hand-tying and plant-based dyeing techniques, the design preserves the unique randomness and layered beauty of Bai tie-dye. Every fabric element within the space is unique, ensuring that the mall's aesthetic is both environmentally conscious and visually captivating. The spatial layout, enhanced by green plants and comfortable seating, is meticulously planned to foster a seamless, relaxing, and enjoyable shopping journey for every visitor.

YEENIAN DESIGN's research-driven approach addressed the challenge of balancing the mall's historical depth with the evolving expectations of modern consumers. The team's deep dive into local culture, innovative spatial optimization, and thoughtful material selection have resulted in a retail environment that is both practical and inspiring. This successful blend of tradition and innovation has not only elevated the mall's atmosphere but also garnered international recognition, with the project receiving the prestigious Iron A' Interior Space, Retail and Exhibition Design Award in 2025 for its excellence in design and positive contribution to the community.

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