FOR IMMEDIATE RELEASE

Xiong Mao Wild Shell: Eco-Conscious Outdoor Jacket Redefines Performance and Sustainability

Guangzhou Xiongmao Outdoor Products proudly announces that its Wild Shell outdoor jacket has received the prestigious Silver A' Design Award in the 2025 Camping Gear and Outdoor Equipment category. This accolade celebrates the Wild Shell's exceptional blend of sustainability, technical innovation, and minimalist style, marking it as a standout achievement in the global outdoor apparel industry. The award recognizes designs that demonstrate remarkable expertise, creativity, and a commitment to positive change, and the Wild Shell exemplifies these qualities by offering a product that is both environmentally responsible and highly functional.

Inspired by nature and the "Back to Basics" philosophy, the Wild Shell is crafted entirely from biobased materials, ensuring a green lifecycle from raw material sourcing to end-of-life recycling. The jacket incorporates advanced microporous membrane technology and robust Dyneema fibers for enhanced wear resistance, breathability, and comfort. SoundMax ultrasonic seam taping and a precisely controlled adhesive process deliver superior water resistance and a refined finish. Weighing just 248 grams, the jacket's ergonomic and seamless design provides unrestricted movement, while its integrated storage system allows it to fold into a compact sling bag-perfect for both city life and outdoor adventures.

The Wild Shell addresses the growing demand for sustainable, lightweight, and multifunctional gear among outdoor enthusiasts. By utilizing a three-layer single-material fabric, the jacket simplifies recycling and eliminates the need for complex separation processes common in traditional composite fabrics. This innovation not only reduces environmental impact but also sets a new benchmark for the industry. The Wild Shell's vibrant fluorescent green and soft gray color palette reflects its connection to nature and minimalist elegance, while its technical excellence ensures it meets the rigorous demands of activities like trail running and hiking.

With this recognition from the A' Design Award jury, Xiongmao reinforces its commitment to pioneering a greener future for outdoor apparel. The Wild Shell stands as a testament to the brand's philosophy of harmonizing function, fashion, and environmental stewardship, offering global users a new way to experience freedom and adventure in the outdoors.

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