FOR IMMEDIATE RELEASE

Sooze Hairbrush Combines Retractable Bristles, Mist Sprayer, and Ergonomic Design for Modern Haircare

The Sooze hairbrush, designed by Yi Tzu Chen, has been awarded the Bronze A' Design Award 2025 in the Beauty, Personal Care and Cosmetic Products category. Launched in Taiwan in 2019 and celebrated at the 2022 Paris International Invention Exhibition and Taiwan Innotech Expo, Sooze stands out for its innovative approach to daily haircare. The brush addresses common frustrations with traditional combs-such as difficulty in cleaning and frequent replacement-by introducing retractable bristles and an integrated fine mist sprayer, making it both sustainable and easy to maintain.

What sets Sooze apart is its patented retractable bristle technology, which allows users to remove hair from the brush effortlessly, ensuring hygiene and extending the product's lifespan. The anti-static bristles help reduce frizz and accelerate the absorption of hair treatments, while the ergonomic, compact design makes it ideal for both home use and travel. The brush also features a customizable magnetic decorative cover, allowing users to personalize their grooming experience without compromising on minimalist aesthetics.

Sooze's development involved extensive research and prototyping, with the engineering team prioritizing comfort, durability, and seamless integration of components using ultrasonic technology. The design team overcame challenges related to ergonomic sizing, production precision, and market education, ultimately creating a product that balances functionality, style, and eco-consciousness. The recognition from the A' Design Award highlights Sooze's contribution to improving quality of life through thoughtful, user-centered innovation.

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