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Parawood Verso by NeoDeco Wins Prestigious A' Design Award 2025 for Sustainable Design By Sinem Halli

As one of the most prestigious international accolades in the design world, the Italy-based A' Design Award has acknowledged Hallı's holistic approach to product development—from creative concept to material choice and production strategy. Parawood Verso represents not just visual refinement but also environmental responsibility, reflecting an award-worthy alignment of form, function, and sustainability. Designed by Sinem Hallı, Parawood Verso is a sculptural wall piece collection made from natural wood materials, shaped into modern, modular forms. The series adheres to zero-waste principles: each of the four complementary modules is crafted using material offcuts from the previous one, creating a continuous, circular design logic. The elegant rhythm of the surface, minimalist language of form, and seamless integration into interior spaces all contribute to the collection's design integrity. Parawood Verso functions as both a decorative art piece and a subtle architectural feature, providing visual harmony to any space.“The Parawood Collection is more than just a product to me,it’s a design manifesto—a conscious balance between sustainability, functionality, and aesthetics,” says Sinem Hallı. Although currently available primarily through international distribution channels, interior designers and studios can request direct orders or collaborations. The product has already earned praise for its strong visual identity and user satisfaction, quickly becoming one of NeoDeco's signature collections. Sinem Hallı: A Multidisciplinary Voice in Sustainable Design Sinem Hallı is an award-winning industrial designer known for crossing boundaries between material, scale, and industry. Her approach to sustainability extends beyond material selection to include design-for-disassembly, waste-conscious production, and long-lasting usability. Her professional practice is supported by academic research: Hallı is currently pursuing a PhD at Istanbul Technical University, where her work focuses on integrating AI technologies with sustainable design models. She embraces design as a cultural, social, and ecological act—not just a form-making process. Hallı has been recognized across various sectors including glass, furniture, packaging, branding, and food design. Her work is grounded in local production cultures and open to cross-sector collaboration. (www.sinemhalli.com) Her latest recognition for Parawood Verso reflects this integrative vision—where thoughtful design bridges aesthetics with impact. NeoDeco: Handmade Modern Wall Art with Purpose NeoDeco is a Türkiye-based brand offering handcrafted wall art designs made from natural wood and metal, united under a modern design ethos. Each piece is crafted with precision and care, aiming to bring visual balance and timeless elegance into spaces. The entire NeoDeco collection is designed by Sinem Hallı, whose award-winning design language defines the brand's aesthetic identity. U.S. customers can explore and purchase NeoDeco creations via Amazon.com/NEODECO. For partnership inquiries or more details, feel free to get in touch.

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