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Fluffy Bread: Redefining Pet Beds with Italian Aesthetics

Chen Liang introduces "Fluffy Bread," a pet bed redefining comfort and style for pets. Drawing inspiration from bread, this pet bed combines practicality with visual appeal, offering a soft, fluffy texture for pets' comfort and a minimalist, elegant design to blend seamlessly into various home environments.

The pet bed features memory foam for optimal support, structured velvet fabric for durability, and a reconstituted white ash wood base for stability. With dimensions of 14.5 mm x 14.5 mm x 11 mm, the pet bed provides a cozy space for pets to rest, play, and sleep.

Chen Liang's design aims to create a harmonious symbiosis between people and pets, enhancing the emotional connection and sense of belonging for pets within the family. The project, initiated in Shenzhen in September 2022, was completed in February 2023 and launched in July 2023.

Chen Liang's innovative approach addresses the lack of balance between practicality and visual pleasure in existing pet beds. By infusing Italian aesthetics into the design, the pet bed offers a solution to seamlessly integrate with home environments, fostering a sense of belonging for pets while maintaining a consistent style in the living space.

The Fluffy Bread pet bed has been recognized with the prestigious Silver A' Design Award in 2024, acknowledging its outstanding creativity, technical excellence, and innovative design. This accolade highlights the product's exceptional quality and its ability to evoke positive emotions and wonder.

Chen Liang, hailing from Shenzhen, China, is the driving force behind PENEFIT, a pet-focused initiative striving to enhance the well-being of Chinese pets. With a team comprising young, dynamic individuals, PENEFIT aims to introduce international pet-raising concepts and products to Chinese pet owners, contributing to the dynamic pet industry.

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