FOR IMMEDIATE RELEASE

Morfius: Redefining Modular Furniture with Sustainability and Versatility

Arman Farahmand introduces Morfius, a groundbreaking modular furniture design that combines the simplicity of Japanese furniture with the functionality of CROCS footwear and LEGO classic. The name "Morfius" signifies the fusion of form and function, offering a gamified experience for users to unleash their creativity and maximize the product's potential.

Morfius stands out with its one modular structure and three interchangeable modular pillows, allowing for versatile configurations and color variations. The design prioritizes sustainability and aesthetics, offering a range of configurations from single-person seating to L-shaped sofas, beds, and more. The customizable pillows, available in triangle, square, and diamond shapes, enable users to personalize their space with ease.

The innovative design is realized using durable plywood for the main structure and foam with a plastic inner structure for the pillows, ensuring both durability and aesthetic appeal.

Arman Farahmand's Morfius project commenced in January 2024 in Tehran, driven by extensive research into flexible and sustainable daily products that enhance quality of life. Overcoming technical challenges, the design successfully integrates a flexible solution that adapts to users' needs and moods, offering a storage compartment within the bottom box for additional pillows and parts.

Morfius has been recognized with the prestigious Bronze A' Design Award in the Furniture Design category in 2024, showcasing its outstanding creativity, technical prowess, and contribution to improving quality of life.

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