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Iconic & Suggestive Directional Design: Redefining the Washing Experience

Vishwaksen Shekhawat's Ace xl is a game-changer in the washing machine market, tailored for first-time buyers transitioning from manual to machine-wash. The design's iconic and suggestive directional features, such as distinct lids for wash and drying, an asymmetric boat shape, and visible wheels, emphasize mobility, flexibility, and ergonomics. The unibody color scheme and tinted transparent lids with a chrome finish touchpoint provide a hi-tech and premium feel, setting it apart from traditional designs. The 3D lint filter, rust-free and shockproof 100% plastic body, and large filter area ensure safety and robustness, making it a unique and valuable offering in the market.

The Ace xl's unique round wash area enhances cloth movement, while its form and functionality are optimized through plastic molding, pushing the material's properties to their full potential. The design's realization involves innovative solutions, optimum material usage, and cost-sensitive manufacturing and technology applications, resulting in a high-value, frugally driven product. The Ace xl's intuitive operation, divided into four steps controlled by electro-mechanical knobs, simplifies the washing process, offering a seamless and efficient experience. Its distinctive features and user-centric design have earned it the prestigious Silver A' Design Award in 2021, recognizing its outstanding expertise and innovation.

With a meeting point of accurate consumer insights and out-of-the-box thinking, the Ace xl is a testament to Vishwaksen Shekhawat's dedication to simplifying and enhancing daily life through thoughtful design. The product's development journey, starting in Gurgaon in Q2 2016 and launching in October 2017, reflects a meticulous approach to addressing the primary pain points of consumers' lifestyles, resulting in a product that remains relevant and impactful over time.

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