FOR IMMEDIATE RELEASE

Synchron: Universal Analog Desk Clock

Farzan Shamasblou's Synchron is a universal analog desk clock that defies traditional time-telling methods. This decorative clock presents the official time of 27 different countries simultaneously, offering a unique and unconventional statement of time. The clock's design is a problematic confrontation with time, aiming to contrast the mechanical understanding of time with its arbitrary interpretation. Synchron is a symbol of labor in the digital age, challenging the notion of decorative objects that are expected to work continuously.

The Synchron desk clock is a unique piece, displaying a similar situation in all time zones, effectively contrasting the mechanical understanding of time with its arbitrary interpretation. Unlike digital clocks, Synchron offers a distinctive aesthetic in performance, challenging the traditional role of decorative objects in the present age.

Constructed using polypropylene fiber-reinforced concrete for the frame and featuring discs with various materials, including aluminum and coated PVC sheet cut and engraved by CNC, Synchron embodies a simple movement mechanism. The clock's time zones can be customized based on the user's desired locations, providing a personalized time-telling experience.

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