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YaBloom: Innovative Infused Water Packaging

Antonia Skaraki's latest design project, YaBloom, is a revolutionary approach to infused water packaging. Inspired by the sound of diving underwater, YaBloom aims to transform the mundane act of water drinking into an exciting and flavorful experience. The resealable doypack, standing at 150mm in height and 90mm in width, is crafted using craft paper and plastic film, ensuring the preservation of the infused water's aroma and nutritional values.

The project, which commenced in March 2021 and concluded in July 2021, was a result of extensive research and creative exploration. The team, led by Creative Director Antonia Skaraki, Art Director Andreas Deskas, and Graphic Designer Alexandros Tsakiris, overcame the challenge of redefining the concept of infused water. The chosen palette and visual identity of YaBloom perfectly illustrate the result of fruits meeting liquid, embodying the brand's essence.

YaBloom has been recognized with the prestigious Silver A' Design Award in Packaging Design in 2022. This accolade acknowledges the exceptional innovation and technical prowess demonstrated by the design, setting it apart as a top-of-the-line, creatively remarkable project that evokes positive emotions and wonder.

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