/INNOVATION/newswire -- COMO, CO, ITALY -- SATURDAY, 16 NOVEMBER 2024, 10:56 UTC+1
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BRAZIL -- /INNOVATION/newswire -- Sep 25, 2022
Victor Weiss Studio, a high-end international design agency, has launched a new visual identity aimed at medium-small companies and individuals with significant purchasing power. The brand's archetype, "The Ruler," inspired a sophisticated and exclusive design, featuring a monogram logo and a unique brand pattern. The project, initiated in January 2020, was completed and launched in March 2020.
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Victor Weiss Studio, based in Blumenau, South Brazil, has unveiled a new visual identity design targeted at medium-small companies and individuals with substantial purchasing power. The studio, known for its exclusive attention to clients, undertook the project in early 2020, focusing on creating a sophisticated and high-class brand identity.
The visual identity design is characterized by a monogram logo, combining the letters V and W in a classy serif outlined fashion. The brand pattern, derived from the slogan "Be Exclusive," features an organic and almost random arrangement of letters, playing with outlined and filled-out properties. The design exudes elegance and minimalism, reflecting the studio's dedication to maintaining high standards and delivering exceptional work.
The technical specifications of the design include business cards, wax seals, and postal materials, all meticulously crafted to embody sophistication and exclusivity. The project presented the challenge of visually expressing the studio's commitment to exclusivity, which was successfully achieved through the use of black, white, gold, custom fonts, and a powerful slogan.
Victor Weiss, the visionary behind the design, is a renowned visual branding designer with a strong belief in the power of design to shape success. With a track record of international recognition and contributions to the creative segment, Weiss continues to push the boundaries of visual identity design, making a significant impact on the industry.
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