/INNOVATION/newswire -- COMO, CO, ITALY -- THURSDAY, 14 NOVEMBER 2024, 23:20 UTC+1
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TAIWAN (CHINA) -- /INNOVATION/newswire -- Sep 30, 2019
Glenmorangie WhiskyFest in Taipei Transforms Whisky Tasting into a Distinctive Journey
FOR IMMEDIATE RELEASE
Glenmorangie WhiskyFest in Taipei introduced the Five Senses Feast, a unique interactive whisky tasting experience that engaged visitors in a sensory journey, appealing to sight, smell, taste, hearing, and touch. Unlike traditional events, this immersive experience allowed visitors to actively engage with the whisky, creating a distinctive and memorable tasting journey.
The event, held in Taipei, Taiwan, featured five main interactive installations and a tasting bar, designed to showcase the Glenmorangie New Lasanta whisky. Through innovative interactive devices, visitors were able to visualize the unique brewing process and craftsmanship behind the whisky, while also experiencing its rich flavors and aromas.
By incorporating elements such as transparent touch screens, audio spotlights, and tactile sensations, the event provided a multi-sensory experience, allowing participants to explore the whisky's history, production, and tasting notes in an engaging and interactive manner. The immersive journey aimed to set the Glenmorangie New Lasanta apart in the competitive whisky market, offering a fresh and captivating approach to whisky tasting.
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