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Minwoo Song's Kuoca Premium Blends

Kuoca Premium Blends, a skincare brand by Minwoo Song, introduces a unique concept that combines the sophistication of fine dining with premium skincare. The brand's emphasis on high-quality raw materials, such as white truffle, and proprietary raw material processing technology sets it apart in the skincare industry.

The design concept not only showcases the product's quality but also creates a user experience reminiscent of tasting fine dining dishes, elevating the act of using skincare products to a premium experience.

The packaging, including a pumping style bottle to minimize aerial exposure and a handmade leather neckerchief, exudes a premium feel and ensures hygienic use of the product. The design also emphasizes sustainability, with all packaging components made of recyclable pulp.

The project, which commenced in Seoul in April 2019 and concluded in August 2019, officially launched in September 2019. The design process involved extensive research on the user experience of cosmetics and aimed to set a new standard for purchasing skincare products by emphasizing the manufacturing date.

Kuoca Premium Blends was awarded the prestigious Golden A' Design Award in 2021, recognizing its outstanding creativity and impact in the beauty, personal care, and cosmetic products design category.

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